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It pays to be fit with


The rewards are endless when you exercise on a regular basis. You'll be healthier, feel better and have more energy to make the most out of each and every day!

Horizon Blue Cross Blue Shield of New Jersey is making regular exercise even more beneficial for you with HorizonbFit, the program that pays you back when you stay on track to achieve your fitness goals.

Benefits that add up!

When you enroll in HorizonbFit, you become eligible to receive a $20 incentive for every month that you visit your selected fitness facility 12 days or more. That means that you can earn up to $240 a year in rewards when you exercise regularly.

Enrolling is free and easy to do!

Simply visit HorizonbFit.com to:

  • Verify your eligibility
  • Select a participating fitness facility
  • Set up your secure account

Frequently Asked Questions

What is HorizonbFit?

HorizonbFit offers incentives of $20 per month to members who enroll in HorizonbFit and visit a participating fitness facility at least 12 days a month. HorizonbFit is offered to people ages 18 years or older who are enrolled in an eligible Horizon Blue Cross Blue Shield of New Jersey health plan that participates in the program. Horizon BCBSNJ makes this program available through Advanta Health Solutions, an innovative health and fitness provider.

Why is Horizon BCBSNJ offering HorizonbFit?

Horizon BCBSNJ is committed to helping you improve your health. HorizonbFit can help you maintain a healthier lifestyle by providing incentives that make it easier and more affordable for you to exercise regularly. Research shows that regular physical activity can help you reduce your risk for several diseases and health conditions, maintain a healthy weight, and improve your overall quality of life.

How do I find out if I am enrolled in an eligible Horizon BCBSNJ health plan that participates in HorizonbFit?

Your benefits administrator or Human Resources department will be able to confirm if your Horizon BCBSNJ health plan participates in HorizonbFit and if you are eligible.

Are my family members eligible?

If you are eligible for HorizonbFit, your family members who are 18 years or older and covered under your Horizon BCBSNJ insurance are also eligible.

How do I find a participating fitness facility?

To find a participating fitness facility, visit HorizonbFit.com. Once your eligibility is verified, you can search the network of participating fitness facilities by ZIP code.

What if I am already a member of a participating fitness facility?

If you are currently a member at a participating fitness facility, then you just need to complete the enrollment form at HorizonbFit.com, establish your HorizonbFit.com account and link it to a checking or savings account. Your existing membership privileges will remain unchanged and you will continue to pay your membership fees directly to your fitness facility. Your incentive(s) will be posted to the account associated with your HorizonbFit account.

What if I am already a member of a fitness facility that is not participating?

Horizon BCBSNJ and Advanta Health Solutions want to make it as easy and convenient as possible for you to take advantage of HorizonbFit. If you are currently a member of a fitness facility that is not part of the network, you may nominate the facility by completing a nomination request at HorizonbFit.com. Please allow up to seven business days for Advanta to screen your nominated fitness facility. As long as it meets our standard facility criteria, we will approve the location and notify you that you can begin participating in HorizonbFit using our mobile app, ActiveFit.

What if I don't currently have a fitness facility membership?

You can search participating fitness facilities by visiting HorizonbFit.com. Thousands of fitness facilities participate in HorizonbFit through Advanta Health Solutions.

Does it cost me anything to enroll in HorizonbFit?

No. Member enrollment in HorizonbFit is free. However, you must be a member of a participating fitness facility and be current with your membership dues to be eligible to receive incentives.

How is my attendance tracked at my fitness facility?

Your selected fitness facility will provide you with an identification card that you must swipe each time you visit your facility. Your attendance record is captured at your fitness facility and transmitted electronically to your HorizonbFit account at the end of each calendar month. After your fitness facility reports member visits at the end of each month, you can track your prior month’s visits online by accessing your personal HorizonbFit account.

Do I need to submit paperwork to receive my incentives?

No. At the end of every month, your attendance data is transmitted to your HorizonbFit account. If you have met the attendance goal, your incentive will be credited to your account within 60 days. You will receive an email when incentives are issued.

If you have questions about your monthly attendance, you may contact Advanta Health Solutions Customer Service by email at memberservices@advantahealth.com or call toll-free at

1-201-351-7850, extension 1, Monday through Friday, between 9 a.m. and 5 p.m., Eastern Time.

What if I disenroll or am no longer eligible for the HorizonbFit program?

Eligibility for the program is based on members remaining enrolled in an eligible Horizon BCBSNJ health plan, and on Horizon BCBSNJ offering the fitness incentive benefit. If, at any time, Horizon BCBSNJ cancels HorizonbFit, you will be notified and no future rewards will be earned. If you were actively covered by Horizon BCBSNJ in the month(s) in which you qualified for rewards, your account will be fully credited.

Can I cancel my enrollment in the HorizonbFit program at any time?

Yes, you can. There is no obligation to stay enrolled in HorizonbFit. You can cancel your enrollment in HorizonbFit at any time with 30 days written notice to Advanta Health Solutions.

How do I reset my password?

In order to reset your password, you will need to:

  • Select "Reset Password” from the top right of the screen
  • Enter the email address associated with your account and click “Request New Password"
  • A new password will be supplied via email from Advanta.